Digital marketing is an essential part of any successful business. It can help you reach a wider audience, increase brand awareness, and boost your bottom line. But it's not always easy to get it right. Many companies have made costly mistakes when it comes to digital marketing, from TV commercials that miss the mark to ill-conceived campaigns that fail to connect with customers.
Fortunately, there are some companies that have nailed digital marketing and achieved great success. From Zappos' stellar customer service to Uniqlo's innovative quick images campaign, these companies have set the gold standard for digital marketing. In this article, we'll take a look at 11 companies that have implemented a dynamic digital marketing strategy and increased their ROI. Zappos is a leader in online footwear retail and sets the gold standard for online customer service.
Its CEO wrote the book on it, and it's no wonder they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free two-way shipping should customers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to put much effort into marketing its online presence; its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. Mint is a financial tracking tool that has managed to stand out from the crowded personal finance niche with its well-executed online marketing strategies. It offers users an easy way to track their spending and budgeting, as well as providing helpful tips and advice on how to save money.
Mint's approach has been so successful that it was acquired by Intuit in 2009. Dollar Shave Club shook up the notion of its monotonous, buttoned-up industry with its legendary launch video. The video went viral and helped the company become one of the most successful subscription services in the world. Dollar Shave Club's success is due in part to its clever use of humor and its ability to connect with its target audience. When the Chicago Cubs reached the World Series for the first time in 71 years, MLB sponsor Budweiser wanted to be part of the story. To do this, they launched an effective digital marketing campaign that included social media posts, videos, and interactive content.
The campaign was so successful that Budweiser was able to capitalize on the Cubs' historic win. Uniqlo created the world's first “quick images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to provide a unique product code that is indecipherable to the naked eye. This innovative approach has helped Uniqlo stand out from its competitors and increase brand awareness. Porsche wanted to reintroduce its iconic 911 model to a new generation of mobile device users. To do this, they launched an effective mobile strategy that included interactive content, videos, and social media posts.
The campaign was so successful that Porsche was able to increase sales of the 911 by 10%.When it comes to marketing, your website can also be a powerful tool if optimized correctly and shared on the web. Many companies are shifting more resources towards inbound marketing, which means there is an increasing demand for top marketing talent. To meet this demand, companies need to focus on hiring not only the best talent but also diverse talent. Once you determine your goal, you should research the market to find out which media or platforms are best suited for your campaign. You should also measure and track your ROI in order to understand how effective each particular marketing campaign or piece of content is. Finally, don't forget about social media! We've added an additional section at the end of this post featuring four companies that are absolutely killing it on social media.
From Dollar Shave Club's humorous videos to Uniqlo's innovative quick images campaign, these companies have set the gold standard for digital marketing.
