Corporate communications managers are responsible for creating a company's messages and overseeing the delivery of those messages through press releases, corporate speeches and presentations, internal communications, media responses, and more. They often manage a team that writes, develops and implements the communication strategy they have created (for example, they can manage public relations or communications managers). To develop a successful marketing strategy, marketers need to have a clear understanding of their market and their customers, and that's where the director of market research comes in. Market research managers usually supervise a market research team in their efforts to analyze the company's industry, competition, and customers. Market research managers typically work with several different teams and departments across the organization and are constantly sharing information, making recommendations, and developing guidelines to optimize marketing efforts and ensure that the overall marketing strategy is properly directed.
Market research is an extremely quantitative and analytical function, and most directors have a bachelor's degree (or higher) in marketing or a related field with a strong background in marketing analysis and research. Despite today's tight marketing salary budgets, paychecks (including bonuses and benefits) are very healthy for people in these seven positions, which are some of the highest paying marketing jobs in the world. Wages depend on experience, industry and workplace. For example, the salary of a marketing director in New Hope, Pennsylvania, is 8% higher than the national average; the salary of a marketing communications manager in Santa Ana, California, is 5% higher than the national median; and the salary of a marketing account executive in Brooklyn is 18% higher than the median national. A marketing director (CMO) or marketing director is an executive whose roles and responsibilities include planning, supervising and executing the marketing activities of a company or organization.
The skills and qualifications of a CMO include a strong business vision, a broad understanding of all areas of marketing, and a commitment to the overall objectives of the company. Marketing managers usually have a long career in marketing before taking on the role of marketing director. Other jobs in the marketing department include marketing manager, graphic artist, marketing communications manager and social media specialist. In a vice president of sales and marketing position, you perform leadership and coordination tasks while helping to develop an overall plan for scaling a company's growth. Their primary responsibilities are to oversee the sales and marketing strategy of one or more brands, and then to monitor and analyze both methods and results.
You lead the sales and marketing team to meet the specific objectives that are most effective for the company. In addition to implementing plans to meet objectives, it also manages budgets, coordinates customer accounts, oversees new projects, and works with other partners to develop a long-term plan for the company. There's definitely money to be made in marketing but it takes time - usually five or ten years - before you can expect to see significant returns. If you're amazing at what you do then you may be able to make it in five years; otherwise it could take up to ten years. A popular online option for those considering becoming a market research analyst is the Bachelor of Marketing from the University of Alabama- Birmingham. Marketers employ various strategies to promote brands to drive sales and increase company profits.
In this career path you often lead a team of marketers and must have extensive experience in marketing strategies. All Business Schools - an online directory of accredited business degree programs and entrepreneurial career resources - states that having both a marketing degree as well as an MBA will increase your earning potential. The digital marketing manager also tracks campaign analytics and adjusts strategy as needed to drive the best results for the brand. This Bachelor of Science in Marketing & Sales program includes an optional concentration in Professional Sales. Most agencies don't require advanced degrees although having an MBA or advanced degree in fields such as accounting will give you an edge over other candidates should you seek employment on the financial side of marketing.
These marketers often rely on sophisticated software to analyze market data and draw conclusions about the potential success of a commodity product. For students interested in this career path Grand Canyon University offers a Bachelor's Degree in Advertising & Marketing that can be completed online or on campus. For example, the University of South Florida's Marketing Degree Program has a concentration on sales. Your responsibilities can range from driving new leads through content campaigns to generating interest around new product launches through influencer partnerships to developing loyalty programs that turn new customers into repeat customers. I'm currently studying Marketing at college level but I'm curious how well it pays in general terms.
